Workshop Description:
Let’s start with the basics of any marketing effort - your brand positioning. Whether you’re an individual artist, a small cultural group or an arts organization, you have a brand. So we'll look to create (or flesh out) your brand story and boost your marketing. A logo, website, e-news and social media are vital parts of the mix. How are those going for you? In this workshop, we’ll provide on-the-spot ideas and inspirations to get your efforts moving. We’ll look at real examples and talk about what you’re doing (or could be doing) in a fun, spirited discussion. 

Presenter Bio:
Andrea Rhodes is a marketing specialist helping businesses, organizations and artists put their best foot forward. She often wears two hats - as owner of Gig Marketing and co-founder/producer at Tangent Theatre Company, a professional theater group producing character-driven works. A native of Dutchess County, she has been based in Tivoli New York for fifteen years. Prior to relocating to the Hudson Valley, she worked at world-class advertising and marketing firms in New York City for over two decades. She is co-director of Tivoli Merchants + Artists, a board member of Arts Mid-Hudson, and member of Hudson Valley Women in Business and Upstate Women in Film & Television. She is a Hudson Valley Magazine Top Women in Business honoree.